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Research papers

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira
November 20, 2013
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Citation

Rodrigues, Yagi and de Siqueira (2013a, November 20). Let's go game!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-s-go-game--8098